Marketing Automation Manager

Marketing Automation Manager Full-time · Contract-to-Hire · Remote · US strongly preferred Level: Mid-to-Senior Industry: Health tech Start: Immediate Approach: AI-forward non negotiable THE OPPORTUNITY You're joining at the ground floor of a category-defining moment. 1 in 8 American adults have now taken peptides — and it's going mainstream fast. Collective is the a subscription peptide business giving members clinician-guided, medical-grade peptide protocols at 50% off retail, sourced from licensed US pharmacies. Built by a team that has helped build three unicorns, including Thrive Market and Function Health. This is a regulated platform operating across 30 states with real obligations to real patients. Members trust us with health information, payment data, and clinical relationships. The backend has to be bulletproof — not because of theoretical risk, but because of those real obligations. This role is the person who makes sure that's true, and who builds the things on top of it. COMPENSATION & TIMELINE Paid trial to start. Competitive cash compensation from day one. Contract-to-hire — fastest way to find the right long-term fit and let you see us up close. Ground-floor equity. Real equity in a funded D2C peptide startup, riding a category curve that's about to go vertical. The team has helped build three unicorns. You'd be early. Immediate start. We are moving fast. The right person can start within weeks. We will not draw out the process for the sake of process. This is a senior, technically capable marketing operations role. The right person has two distinct skill centroids: they can architect, coordinate and build complex multi-step funnels with the precision of an engineer, and they can ingest, synthesize, and distribute performance data with the judgment of an analyst. Both are required. With AI, this role has the throughput of a small team. This person owns the operational engine underneath the CMO’s strategy: every funnel, every content calendar, every tracking link, every automation, and every performance report. They keep the paid ads teaminformed, the content marketer fed with data, and the product team aware of what the market is responding to. If a funnel breaks silently, that’s on this role to catch it before anyone else notices. Customer.io · ManyChat · Instagram · TikTok · X · UTM / attribution stack · CRM · SMS · Referral mechanics · Influencer tracking CORE RESPONSIBILITIES Funnel architecture & Customer.io build Owns Designs, builds, and maintains all marketing funnels inside Customer.io — including opt-in funnels, waitlist funnels, post-quiz nurture sequences, lifecycle email flows, and SMS capture sequences. Owns all tagging, segmentation, and audience logic so that every contact is correctly identified, routed, and sequenced from first touch through conversion. Builds funnels with precision: a broken or mis-tagged funnel that goes undetected is the single biggest risk this role carries. Proficiency in Customer.io is strongly preferred; deep experience with Klaviyo, HubSpot, Braze, or equivalent is acceptable. Customer.io build · Email funnel architecture · SMS capture flows · Waitlist funnels · Post-quiz routing · Nurture sequences · Audience tagging & segmentation · Lifecycle automation ManyChat automation & DM funnel management Owns Builds and manages all ManyChat flows across Instagram (owned, influencer, and whitelisted paid) — comment triggers, DM sequences, lead capture, and content delivery. Maps every ManyChat flow to the downstream Customer.io funnel so the handoff between DM capture and email/SMS nurture is seamless and fully tracked. Tests trigger logic, monitors delivery rates, and iterates flows based on opt-in performance data. This is a significant part of the acquisition stack and must be treated with the same rigour as any paid channel. ManyChat flow build · Comment trigger logic · DM sequence management · Lead capture mapping · ManyChat-to-Customer.io handoff · Opt-in rate monitoring · Flow iteration Content calendar management & organic scheduling Owns Owns and manages the master content calendar across all organic social channels — Instagram, TikTok, X, and any additional owned channels. Schedules and publishes all organic content using AI-powered scheduling tools to maximise consistency and throughput without manual post-by-post effort. Coordinates with the content marketer on asset delivery timelines and flags gaps or bottlenecks in the content pipeline before they become problems. Manages the internal scheduling of cross-functional deliverables — ensuring the paid ads team, content marketer, and influencer partners are all working to a shared timeline. Master content calendar · Organic social scheduling · AI-powered posting automation · Cross-channel coordination · Internal delivery scheduling · Pipeline management Influencer tracking & affiliate link management Owns Builds and maintains a tracking infrastructure for all influencer activity — creating unique UTM-tagged links for every influencer and campaign, tracking referred users, and calculating commissions accurately across tiers (equity-level top-tier, commission-per-user mid-tier, flat-fee lower-tier). Understands last-click attribution, cookie windows, and how to audit discrepancies. Provides the CMO with clean, reliable influencer performance reporting so decisions on which relationships to scale are based on data, not gut feel. Liaises with the Meta/Google paid ads agency to ensure influencer whitelisting and paid amplification are correctly attributed. Influencer UTM build · Per-influencer tracking links · Commission calculation · Attribution auditing · Paid agency liaison · Tier-based reporting · Whitelisting coordination UTM strategy, attribution & tech stack integrity Owns Defines and enforces a consistent UTM taxonomy across every channel — organic, paid, influencer, email, SMS, and ManyChat — so attribution data is reliable and comparable. Owns the integrity of the marketing tech stack: ensuring Customer.io, ManyChat, the CRM, ad platforms, and analytics tools are correctly integrated and passing data cleanly. Manages the referral mechanics and waitlist gamification infrastructure — including the referral ranking logic and SMS-gated early access flow. Monitors for tracking breakage proactively; does not wait for the data to look wrong before investigating. UTM taxonomy · Cross-channel attribution · Tech stack integration · Data pipeline integrity · Referral mechanics build · Waitlist infrastructure · CAN-SPAM / TCPA compliance · Suppression list management · CRM hygiene ANALYTICS, REPORTING & OPTIMIZATION The second primary skill centroid of this role. Not a support function — a core capability this person must genuinely excel at. Performance reporting & data synthesis - Owns Pulls, synthesizes, and distributes performance data across all channels — organic content, ManyChat funnels, Customer.io sequences, influencer campaigns, and paid amplification. Produces clean, actionable reports for the CMO, content marketer, and product team — not data dumps, but interpreted outputs that answer: what is working, what is not, and what should we do next. Owns the reporting cadence. Understands what data needs to be tracked before a campaign launches, not after. Cross-channel reporting · Funnel performance analysis · Opt-in rate tracking · ManyChat conversion reporting · Email / SMS performance · Content-attributed signups · Weekly / monthly reporting cadence · Insight distribution A/B test infrastructure & experiment tracking - Owns Sets up the technical framework for split testing across funnel steps, landing pages, email subject lines, ManyChat trigger copy, and opt-in flows — so that every experiment produces a clean, readable result. Does not just run tests; designs them so the outcome is interpretable and actionable. Tracks test results systematically and feeds findings to the content marketer and CMO with a clear recommendation. A/B test setup · Split test tracking · Funnel experiment design · Landing page testing · Email / SMS test analysis · Results documentation Paid ads team liaison & cross-channel data sharing - Contributes Serves as the operational bridge between the internal team and the Meta/Google paid ads agency — ensuring the agency has correctly tagged campaigns, that paid attribution is feeding cleanly into the shared analytics stack, and that organic performance data is available to inform paid strategy. Does not own paid strategy or buying; owns the data integrity and communication layer between paid and owned channels. Agency liaison · Paid attribution QA · Cross-channel data sharing · Organic-to-paid signal flagging · Campaign tagging audit HOW SUCCESS IS MEASURED Funnel integrity - Zero silent breaks; all flows tracked end-to-end Reporting cadence - Clean, on-time, actionable reports every cycle Influencer ROI Opt-in rate - ManyChat and Customer.io lead capture conversion Attribution accuracy - UTM coverage across 100% of active channels Test velocity - Accurate per-influencer user attribution and commission Calendar adherence - Organic content published on schedule vs plan. Number of clean A/B experiments run per month Data distribution - Insights actioned by content marketer and product team EXPLICITLY NOT IN SCOPE Creative direction (CMO) · Content writing and copywriting · Paid media strategy or buying · Influencer relationship management · Brand strategy and positioning (CMO) · Customer service · Visual / UX design · Product roadmap MUST-HAVE SKILLS Domain & mindset • Peptides, health, or longevity niche strongly preferred • Thinks in systems, funnels, and data — not tasks • AI-forward — uses AI to create automations and flows at scale, not manually • Understands modern acquisition stacks end-to-end • Precise, detail-oriented; catches funnel errors before they compound Funnel & automation skills • Customer.io (strongly preferred) or Klaviyo /HubSpot / Braze / ActiveCampaign • ManyChat — comment triggers, DM flows, lead capture sequences • Complex multi-step funnel architecture (opt-in, nurture, waitlist, post-quiz routing) • Audience tagging, segmentation, and lifecycle logic • Referral mechanics and waitlist gamification build • SMS capture flows and TCPA-compliant list management Analytics & reporting skills • Cross-channel performance reporting and data synthesis • UTM taxonomy design and enforcement • Attribution modeling (last-click, multi-touch) • A/B test setup, tracking, and result interpretation • Influencer and affiliate tracking — per-link attribution, commission calculation • Able to define what data needs tracking before a campaign launches Operations & coordination • Content calendar management and organic scheduling tools • AI-powered scheduling and posting automation • Cross-functional coordination (content, paid agency, product) • Tech stack integration and data pipeline integrity monitoring • CRM hygiene and suppression list management If this sounds like the right fit, we’d love to hear from you. We’re looking for someone who is genuinely excited about the peptide space, thinks in systems not tasks, and wants to be part of building something meaningful from the ground up with a team that has done it before.